Hello, today I will be writing about Ageism.
Many of you may not even know what this term ageism is. A matter of fact it is a form of discrimination and can affect any of us. Have you ever heard someone label you as too old or too young?. This is found a lot in media today. When producers choose a certain type of model to appear on a magazine or cover, many people get turned away due to the fact that they may have too many wrinkles or a man may not have enough facial hair making them look too young. This is a way of segregating people other than from the colour of their skin.
While making a magazine producers take into account the age of the people they show depending on the type of audience that view their content. An example of this is when advertising for underwear, they only want to choose young thin woman as if they used older woman their body would appear more wrinkly and also sag down. It is not only woman ageism effects, men are discriminated depending on their age. Most male model are chosen because they look young and athletic with a toned figure and the older generation are disagreed due to the added body fat.
Also in a way films make people feel segregated due to the age ratings shown on the film. An example of this is the film Toy Story which is rated a U viewing, this may make teenagers feel unable to see this as it may make them look like a child watching a low viewing movie. However another film such as The Avengers which is a 12a rated film attracts all ages due to the fact that the film contains some strong language and action.